海尔用心研究农村的消费需求,建立销售渠道,开辟了广大的农村市场,源于经营理念的超前一步。 2009年3月5日,电脑下乡竞标结果揭晓,海尔电脑15款竞标产品全部入围。在第一轮、第二轮的家电下乡招标中,海尔冰箱、洗衣机、手机等家电产品也取得了很高份额的战绩,海尔整体份额高达42%,其中海尔冰箱更高达52%。早在1996年,海尔就专门针对三四级市场开始建设专卖店渠道。从2000年开始,海尔的物流配送就延伸到全国大多数的县城和乡镇。通过13年的农村需求研 Haier carefully study the consumer demand in rural areas, the establishment of sales channels, opened up vast rural markets, from the business philosophy one step ahead. March 5, 2009, the results of computer competition announced to the countryside, Haier Computer 15 models were all shortlisted. In the first round and the second round of bidding for home appliances to the countryside, Haier refrigerators, washing machines, mobile phones and other home appliances also achieved a high share of the record. The overall share of Haier was as high as 42%, with Haier refrigerators reaching as high as 52%. As early as 1996, Haier specifically for 34 markets began building store channels. Since 2000, Haier’s logistics and distribution have extended to most of the country’s counties and townships. Through 13 years of rural demand research