韩国市场自有其特点,因此,熟知其商备规范,掌握正确的进入方式,制定恰当的营销策略,处理好公共关系,是中国企业打入其市场的先决条件。自建交以来,中韩经济往来十分活跃。1993年,两国贸易额已达130多亿美元 The Korean market has its own characteristics. Therefore, it is a precondition for Chinese companies to penetrate into their markets by familiarizing themselves with the business specifications, grasping the correct access methods, formulating appropriate marketing strategies, and handling public relations. Since the establishment of diplomatic relations, the economic exchanges between China and South Korea have been very active. In 1993, the trade volume between the two countries reached more than US$13 billion.