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在网络发展的过程中,其在人们的生活中所起的作用越来越重要,随着网络及商品交易的融合,出现了全新的商品交易模式——电子商务,电子商务以极快的速度渗透进各个领域中。大学生群体对新鲜事物的接受速度非常快,而且勇于尝试,从而促使高校电子商务的发展。现今,移动互联网的发展速度十分迅速,移动互联网与电子商务相结合,创建了移动电子商务平台,不过,在高校移动电子商务平台发展的过程中,还存在着一些问题,因此,本文对存在的问题进行研究,并在微信的基础上提出了发展高校移动电子商务平台的建议。
In the process of network development, its role in people’s life is more and more important. With the integration of network and commodity trading, a new commodity trading mode has emerged - e-commerce and e-commerce Infiltration into all fields. College students accept the new things very fast, and the courage to try, so as to promote the development of e-commerce in colleges and universities. Nowadays, the development speed of mobile Internet is very rapid. The combination of mobile internet and e-commerce has created a mobile e-commerce platform. However, there are still some problems in the development of mobile e-commerce platform in universities. Therefore, Problems and research on the basis of WeChat proposed the development of university mobile e-commerce platform.