3月中旬,美泰公司“芭比上海旗舰店”停业。公司新闻发言人对外表示“上海旗舰店只是一个概念店,致力于推广公司的品牌和文化,如今已完成这一使命”。2009年,芭比诞生50周年之际,美泰集团决定让全球第一家旗舰店落户上海,并投入数百万美元加以推广,为芭比系列进行包装,希望这个美国经典品牌能成功移植中国。谁知仅仅过了两年,这个美国宝贝就黯然退场,到底是 In mid-March, Mattel company “Barbie Shanghai flagship store ” closed. Company spokesman said: “Shanghai flagship store is just a concept store, committed to promoting the company’s brand and culture, has now completed this mission.” In 2009, the 50th anniversary of the birth of Barbie, the United States and Thailand decided to set the world’s first flagship store in Shanghai, and invested millions of dollars to promote, packaging for the Barbie series, I hope this American classic brand can be successfully transplanted to China. Who knows only two years later, the American baby sadly exit, in the end is