广告是一门艺术。它综合文字、图画、色彩、书法等艺术形式,给人以强烈印象。在西方国家,新产品上市前必须做大量的、有针对性的广告宣传。迄今,广告商对广告如何做才能更吸引人一直大伤脑筋。通过交谈来征询顾客的反应,固然是很重要的,但人言人殊,很难准确判断。 Advertising is an art. It combines the text, pictures, color, calligraphy and other art forms, giving a strong impression. In western countries, new products must be listed before the listing of a large number of targeted advertising. To date, advertisers have been a big headache about how advertising can be more appealing. It is certainly important to consult the customer’s response through conversation, but it is difficult to judge accurately.