化妆品专卖店在时下的发展可谓是一日千里,势不可挡,从城市到乡镇,每天不知有多少家新店开张,老店扩张。然而这其中也有不少的化妆品店倒闭关门,真可谓几家欢乐几家愁。在这一幕幕扩张与倒闭剧目中,笔者究其原因发现似乎只有一个,就是门店能不能把握住顾客。支持化妆品店生存的就是顾客,顾客的数量和质量决 Cosmetics stores in the development of the moment can be described as a thousand miles, unstoppable, from the city to the township, every day I do not know how many new stores opened, the old store expansion. However, there are many cosmetics stores closed down, it really can be described as a few happy few unhappy. In this scene of expansion and collapse of the repertoire, the author found its reason seems to be only one, is the store can grasp the customer. To support the survival of the cosmetics shop is the customer, the number of customers and quality decisions