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媒介融合改变传统媒体的三大特点:一是冲击经济模式,由传统中介经济转型为体验经济;二是冲击社会关系,由传统紧密现实型社会关系转为虚拟关系;三是冲击人们的信息接受,由传统中介型信息转为消费型信息,导致大部分信息失去功用。目前传统媒体集团转型虽然有所动作,但是大多为非自觉行为,认清媒介融合趋势对报业集团的影响,有利于我们明确传统报业集团转型的定位及目标,选择正确的方向,推进“体验经济”不失为路径之一。
Media integration changes the three major characteristics of traditional media: First, the impact of economic model, from the traditional intermediary economy to experience the economy; second, the impact of social relations, from the traditional close-realistic social relations into virtual relations; Third, the impact of people’s information accepted , From traditional intermediary information to consumer information, resulting in the loss of most of the information function. At present, although the transformation of traditional media groups takes some action, most of them are non-conscious behaviors. Recognizing the influence of media convergence trend on newspaper groups helps us clarify the orientation and goals of the transformation of traditional newspaper groups, select the correct direction, “Experience the economy” is one of the ways.