一、文化因素对陶瓷产品购买行为的影响作为宏观社会环境的最主要方面,文化已成为影响消费者反应的一个非常重要的因素,尤其是在我国陶瓷工业参与全球化进程越来越快的今天,了解文化,尤其是了解不同文化之间的差异,对于我国陶瓷企业正确把握消费者行为,有针对性地展开营销活动 First, the cultural factors on the purchase of ceramic products As the most important aspect of the macro-social environment, culture has become a very important factor affecting consumer response, especially in China’s ceramic industry to participate in the process of globalization faster and faster today , Understand the culture, especially to understand the differences between different cultures, for China’s ceramic enterprises to correctly grasp consumer behavior, targeted marketing activities