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大熊猫是四川、中国乃至世界的名牌,其分布较为分散、品牌塑造不够系统、文化内涵挖掘不够深入,要实现对大熊猫旅游资源的合理、有效利用,有赖于大熊猫旅游资源分布所在各区域的相关政府主体、企业基于共同效益诉求的合作,同时带动当地社区的发展。文章主要针对大熊猫旅游资源本身及其分布的特殊性,分析其旅游开发的区域合作的必要性和重要性,提出相关区域合作机制和措施,使各区域共同实现对大熊猫旅游资源的跨区域综合开发利用。
Giant Pandas are famous brands in Sichuan, China and even the world. Their distribution is rather fragmented, their branding is not systematic enough, and their cultural connotation is not deep enough. To realize the rational and effective utilization of the giant pandas’ tourism resources, the giant panda depends on the regions where the giant pandas tourism resources are located Of the relevant government entities, enterprises based on the common interests of the demand for cooperation, while promoting the development of local communities. The article mainly aims at the speciality of the tourism resources themselves and their distribution in Giant Pandas and analyzes the necessity and importance of the regional cooperation in tourism development and puts forward relevant regional cooperation mechanisms and measures so that all regions can jointly realize the tourism resources of Giant Panda across regions Comprehensive development and utilization.