“和天下”创牌时,我在湖南中烟长沙卷烟厂担任分管销售的副厂长,直接参与了这个品牌的设计与开发,可以说是“和天下”十年成长的见证者与参与者。这个品牌背后有非常多的故事,无论是品牌名称的确定,还是对品牌文化内涵的挖掘,我们都倾注了大量的心血与感情。从创牌以来,我们采取了一种新的营销模式对“和天下”进行运 “And the world ” a brand, I was in Changsha, Hunan Tobacco Cigarette Factory as deputy director in charge of sales, directly involved in the design and development of the brand, can be said to be “the world ” witness the growth of ten years And participants. Behind this brand has a lot of stories, whether it is to determine the brand name, or mining the connotation of the brand culture, we have devoted a lot of effort and feelings. Since the creation of a brand, we have adopted a new marketing model to “transport the world”