新媒体技术不断发展,在其发展与传播过程中往往会出现多种伦理冲突,其中不仅仅包括有传者角色与社会角色的冲突、还包括有影像新闻价值与人文关怀的冲突,这些冲突因素对新媒体影响传播带来一定的阻碍,甚至会导致新媒体传播出现一定的难题,下文主要针对其冲突要素和具体的影响因素展开分析,并进行了详细的论述。 With the continuous development of new media technologies, there are often many ethical conflicts in the process of its development and dissemination, including not only the conflict between the role of the audience and the social, but also the conflict between the value of news and the care of the humanities. These conflict factors Which will bring some impediments to the influence of new media and even lead to certain difficulties in the new media. The following mainly analyzes the elements of conflict and the specific influencing factors and makes a detailed discussion.