在今天的卡车市场竞争中,产品优势的发挥空间越来越不明显,这一方面,在于国内市场同质化严重的格局;另一方面,则因为在市场被细分的环境里,产品满足某些特定需求的特点日益明显,也致使产品渐渐缺少了差异化。如此一来,卡车企业如何做好营销和品牌工作,并能有效打造核心竞争力?答案就在服务上。笔者曾参与过多次卡车企业的“服务大比拼”调查,印象最深的就是从当初售前、售中服务的不受重视,到全方位服务体系的搭建,时间不过一 In today’s truck market competition, product advantage play more and more obvious space, on the one hand, is the pattern of homogenization of the domestic market; the other hand, because the market is subdivided environment, product satisfaction The specific characteristics of some of the increasingly obvious needs, but also led to the gradual lack of differentiation products. As a result, how to do a good marketing and brand truck business, and can effectively create the core competitiveness? The answer lies in the service. I have participated in many truck companies “service competition ” survey, the deepest impression is from the original pre-sale, sale of services from the attention to the full service system structure, but a time