一、缓解国内消费品供求矛盾,增加有效供给,释放中高收入群体消费购买力存量,促进消费品高价格体系的解体。二、加剧国内消费品市场在品种、质量、价格、服务、信誉等方面的竞争,促进消费品市场供求结构的“开门调整”。 First, ease the contradiction between supply and demand of domestic consumer goods, increase the effective supply, release the purchasing power of consumers in the middle and high-income groups, and promote the disintegration of the high price system of consumer goods. Second, exacerbate the competition in the domestic consumer goods market in terms of variety, quality, price, service and credit, and promote the “door opening adjustment” of the supply and demand structure in the consumer goods market.