对于大客户的服务问题,圈内曾经有过讨论而事实上并不彻底。内地这几年广告业发展很快,广告公司数量日益膨胀,名目繁杂。每家广告公司出生文化背景不同,主营业务方向不同、规模有别,人才储备及服务质量也参差不齐,其服务模式也千差万别。每个企业都有自己的业务流程和作业特点。对于大客户的服务模式,我想不管是大客户小客户首先应在企业宏观的业务框架和作业程序中进行,在实际客户跟进和操作层面对客户进行甄别。这里谈到了客户鉴别问题,事实上这个问题不应当拿出来谈,而实际上客户甄别对于业务开展及后期服务模式的界定非常重要,很多广告公司给客户做目标市场细分和消费人 For the services of big clients, there have been discussions in the circle and it is in fact not complete. In the past few years, the advertising industry in the Mainland has been developing rapidly. The number of advertising companies is expanding day by day. Each advertising company has different cultural backgrounds, different main business lines, different scales, different talent reserves and service quality, and different service modes. Each business has its own business processes and job characteristics. For large customer service model, I think no matter is a big client Small customers should first be in the enterprise’s macro business framework and operating procedures, in the actual customer follow-up and operational level to screen customers. Here talked about the issue of customer identification, in fact, this issue should not come up to talk about, and in fact the screening of customers for business development and the definition of the mode of service is very important, many advertisers do target market segmentation and consumer