渠道是厂家的生命线,谁掌握了销售渠道,谁就掌控了市场。近年来,销售渠道扁平化、渠道重心下移已经且正在成为众多厂家的必然趋势。要顺利实现由传统销售渠道模式向销售渠道下沉新体制的转型,厂商必须随之调整渠道销售政策。同时,还要重新定位上游的厂家和下游的经销商之间的关系。 The channel is the lifeline of the manufacturer. Whoever controls the sales channels will control the market. In recent years, the flattening of sales channels and the downward movement of channels have been and are becoming inevitable trends for many manufacturers. To successfully implement the transition from the traditional sales channel model to the sales channel sinking system, manufacturers must adjust their channel sales policies accordingly. At the same time, the relationship between upstream manufacturers and downstream distributors must be repositioned.