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随着经济社会的快速发展和人民群众生活水平的不断提高,人们对新闻信息有了多元化的需求。科学技术不断进步,媒体终端大批涌现,现代社会步入“大数据”时代。大数据背景下,社会、个人都面临很大的改变,技术发展带动新闻传播方式的多元化发展。面对海量数据信息,人们的生产生活越来越数据化,对大数据的依赖越来越高,新闻传播的载体、方式、要素也出现了大变革。本文就当前大数据时代背景和新闻传播现状进行分析,研究大数据背景下新闻传播要素的变革,旨在为强化大数据背景下的新闻传播工作,提高新闻传播质量和水平,构建文明和谐的现代社会提供参考。
With the rapid economic and social development and continuous improvement of people’s living standards, people have diversified needs for news and information. Science and technology continue to progress, a large number of media terminals emerge, modern society into the “big data” era. In the background of big data, society and individuals all face great changes. Technology development has promoted the diversified development of news media. In the face of massive data and information, people’s production and living are becoming more and more data-based, their reliance on big data is getting higher and higher, and the media, methods and elements of news media have also undergone great changes. This paper analyzes the background of the current era of big data and news dissemination of the status quo analysis of the background of big data in the news media elements of change in order to strengthen the background of big data in the context of news dissemination, improve the quality and level of news dissemination, building a civilized and harmonious modern Society for reference.