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在数字时代,网络媒介在文化传播中发挥着越来越重要的作用。从贵州黔东南施洞镇网络媒介发展现状中,可以看到当地苗族文化传播面临传播者媒介素养欠缺、本民族媒介内容匮乏以及数字鸿沟和文化同化等问题。网络媒介因其与传统大众媒介不同的媒介属性和传播机制,为改变苗族文化的生存状态带来丰富的可能性。抹平数字鸿沟、探索民族文化的媒介内容建设、重建族群身份认同、提升民族文化传播者的媒介素养,是苗族文化在网络媒介语境下获得生存与发展的可选途径。
In the digital age, online media plays an increasingly important role in cultural transmission. From the status quo of the development of online media in Sidong Town in southeastern Guizhou Province, we can see that the local Miao’s cultural transmission is confronted with the problems of the lack of media literacy, the lack of content in its media and the digital divide and cultural assimilation. Because of its different media attributes and dissemination mechanism to traditional mass media, internet media brings a wealth of possibilities to change the living conditions of Miao culture. Smoothing the digital divide, exploring the media content construction of ethnic culture, reconstructing ethnic identity and raising media literacy of ethnic cultural communicators are the alternative ways for Miao culture to survive and develop in the context of Internet media.