市场经济在中国的发展虽只不过短短20年时间,但国内大大小小的企业却已饱受了商战的洗礼:从价格战到服务战,从促销战到渠道战,战事连连,而作为一种全新的营销方式——概念营销,便是诞生在这样一片战火中,但业界一直对其褒贬不一。走近概念在商品市场竞争日益激烈的形势下,商家要想扩大品牌的知名度和市场份额颇为不易,于是它们纷纷另辟蹊径,从一个独特的角度宣传一种全新的商品形象或商 Although the development of a market economy in China has only lasted for 20 years, enterprises in China, large and small, have enjoyed the baptism of commercial warfare: from price war to service war, from war marketing to channel warfare and fighting war. As a result, A brand new marketing - concept marketing, was born in such a war, but the industry has been mixed. Approaching the concept In an increasingly competitive commodity market situation, businesses want to expand brand awareness and market share is not easy, so they have another way, from a unique perspective to promote a new product image or business