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本文从旅游消费的概念分析入手,然后对旅游消费阶段进行简单的概括,在此基础上对中外旅游消费观念进行对比,并提出了相应的旅游市场营销策略。
This article begins with the concept of tourism consumption, and then briefly summarizes the stage of tourism consumption. On this basis, it compares the concept of tourism consumption in China and other countries and puts forward corresponding tourism marketing strategies.