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互联网崛起后,不少报纸都陷于窘境,但从世界范围看,数字化并没有扼杀报纸,中国报业也正在困境中加快转型。在报纸“自救”过程中,专副刊应担当重任,坚持综合性、思想性、文化性、可读性和互动性,借助新媒体,推介报纸专副刊精品,紧抓热点,培育新品牌,推动报纸和新兴媒体的融合发展,增强报纸的生命力。
After the rise of the Internet, many newspapers are in a dilemma. However, judging from a worldwide perspective, digitization has not strangled the newspapers and the Chinese newspaper industry is also accelerating its transformation in a difficult situation. In the process of newspaper “Self-help ”, the special supplement should play an important role in adhering to the comprehensiveness, ideological, cultural, readability and interactivity, promote the quality of newspapers and magazines through new media, grasp the hot spots, cultivate new brands, Promote the integration and development of newspapers and emerging media, and enhance the vitality of newspapers.