杂志以各种专门知识来满足各类读者的需要,是做各类专用产品广告的良好谋介。利用杂志刊登广告的好处是: 宣传针对性强、杂志读者不象电视、广播、报纸对象那样杂而广,一般都是对某个专业、某个部门领域感兴趣的读者,在杂志上做广告是有的放矢。宣传不同的产品,可以选择不同的杂志刊登广告,把广告目标同消费者的爱好、兴趣紧密联系起来。如宣传机械产品的广告,选登在工业性杂志;化妆品广告,选登在妇女杂志,玩具广告,选登在儿童刊物,这样容易产生优于其它广告媒介的宣传效果。 广告有效期长。杂志的有效期短则半个月,长则可达半年至一年。人们阅读杂志的时间较充裕,同一广告往往会多次重复出现在读者面前。由于杂志常 Magazine with a variety of expertise to meet the needs of all types of readers, is to do all kinds of advertising for the good products of a good referral. The benefits of using magazines to advertise are: targeted advertising, magazines readers are not as broad as television, radio, newspaper objects, generally are interested in a particular field of a profession, readers in the magazine Is targeted. Publicize different products, you can choose different magazines advertising, advertising goals and consumer interest, interest closely linked. For example, advertisements on mechanical products may be advertised in industrial magazines. Cosmetic advertisements may be advertised in women’s magazines, toy advertisements and children’s publications. This will make it easier for advertisers to produce better results than other advertising media. Advertising is valid for a long time. Magazine’s short period of two weeks, up to six months to a year. People read magazines more time, the same ad often repeated many times in front of readers. Because of the magazine often