比之对榜样观察和学习,在金融危机之后,国际视角更意味着对对手的了解和学习。海因茨·韦里克教授是美国旧金山大学国际管理和行为科学教授,SWOT矩阵的创始人。他的著作《管理学精要》是管理学界的重要著作, Compared to the role model observation and learning, after the financial crisis, the international perspective means more understanding and learning of the opponent. Professor Heinz Veric is the founder of the SWOT Matrix, a professor of international management and behavioral sciences at the University of San Francisco in the United States. His book “Essentials of Management” is an important book in the field of management,