市场好比“战场”,市场营销与战争两者之间存在着一些共同的特征:在军事上相争是攻城略地;企业营销相争则是占领市场。两者虽有很大的差别,但也有相通之处。市场营销是对企业内部条件和外部环境的筹划、组织与控制;而战争则是敌我双方智力、兵力、物力的较量。企业为了争夺市场,领导者若不具备战略和战术的思想,是很难立足的。只有正确地施展韬略,谋势布 The market is like a “battlefield”. There are some common characteristics between marketing and warfare: military strife is a strategic ground; and competition in corporate marketing is occupation of the market. Although the two are very different, but there are similarities. Marketing is the planning, organization, and control of the internal conditions of the company and the external environment; the war is the contest between the enemy’s intelligence, military strength, and material resources. In order to compete for the market, if companies do not possess the ideas of strategy and tactics, it is difficult for them to establish a foothold. Only the correct display of strategy and strategy