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创建互联网主页是目前我国企业利用网络和信息技术的一种主要形式。目前 ,众多商家和企业为什么争先恐后地创建互联网主页 ,各公司主页的作用和战略定位是什么 ,这是一个值得思考的问题。本文的主要结论是 ,公司主页的功能和战略定位不仅取决于企业的整体发展战略 ,而且也取决于企业所处的社会、经济以及技术环境。文章还提出了发展和完善我国企业互联网主页功能的对策和建议。
Creating an internet homepage is one of the main forms of utilizing the network and information technology in our country at present. At present, many businesses and businesses are scrambling to create the Internet home page, the role of the company's home page and what is the strategic positioning, which is a question worth considering. The main conclusion of this paper is that the function and strategic positioning of the company's homepage not only depend on the overall development strategy of an enterprise, but also on the social, economic and technological environment in which the enterprise is located. The article also put forward the countermeasures and suggestions for developing and improving the function of our country's Internet homepage.