论文部分内容阅读
由中国行业企业信息发布中心主办的第十届全国商品销量信息发布会于3月18日在人民大会堂召开,会上集中对中国市场近120类商品销售前10位企业进行发布。2005年,我国消费品市场发展进一步加快,居民消费更加倾向品牌化,品牌集中度更加明显,66.06%的购买力投向了名优品牌;国产品牌市场竞争力进一步提高,在国内消费品市场占据了一定的优势地位。从中国行业企业信息发布中心在全国调查的80余种主要消费品的市场销售情况看,2005年品牌集中度更加明显,销量前10位品牌的
The Tenth National Commodity Sales Information Conference, sponsored by the China Industry Enterprise Information Publishing Center, was held on March 18 in the Great Hall of the People. At the conference, the top 10 enterprises in the nearly 120 categories of goods sold in the Chinese market were concentrated. In 2005, the development of China's consumer goods market further accelerated. Residents' consumption tended to be more brand-oriented. Brand concentration became more obvious. 66.06% of purchasing power was invested in famous brands. The market competitiveness of domestic brands was further enhanced, occupying a certain dominant position in domestic consumer goods markets . From the market information of more than 80 kinds of major consumer goods investigated by China Industry Enterprise Information Release Center in 2005, the brand concentration is even more obvious in 2005. The sales volume of the top 10 brands