文教图书的再度缩水和出版发行的重新洗牌，使原本靠发行教材教辅支撑的基层销货店潜在的危机日益凸显。然而，在全国农村图书发行先进单位、江苏省新华书店系统“创名店示范店”的姜堰市店，却是另一番“仙境”———一个９２万人口的县级市，在籍学生总共才１３万人，在２０ The shrinking of cultural and educational books and the reshuffle of publishing and distribution have made the potential crisis of grassroots sales outlets, which were originally supported by the issuance of teaching materials and supplementary materials, increasingly prominent. However, in Jiangyan City, an advanced unit in rural areas in China, and “a model store of model stores” in Xinhua Bookstore, Jiangsu Province, it is another “fairyland” --- a county-level city with a population of 920,000. Only 13 million people at 20