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对企业来说,不存在没有价值的媒体,关键在于对其的使用。所以,以策略为手段,追求对各类媒体的创意性运用,有时往往能对企业的传播产生意想不到的效果。近期,广告圈最热门的事情不外乎几个:一是浙江卫视《中国好声音》招标,以不过150秒的广告位,吸金3242万,其中最具价值的倒一条位置更是以380万被触控科技获得;一是进入9月,各家媒体都已集结待发,必欲在年底广告征订的饕餮盛宴中大快朵颐,尤以湖南卫视,更是从国庆之后便铿锵启动,搞起了从频道推广到广告招标的连番路演。一时之
For businesses, there is no valueless media, the key lies in its use. Therefore, by means of tactics, the pursuit of creative utilization of various media sometimes can have unexpected effects on the spread of enterprises. Recently, the hottest thing in the ad circle is nothing more than a few: First, Zhejiang Satellite TV “China Voice” tender, but 150 seconds of advertising, smoking 32.42 million, one of the most valuable down a 3.8 million Was touched by science and technology access; First, into September, the media have assembled, will be advertised at the end of gluttonous gluttonous feast brisk, especially Hunan Satellite TV, but also from the National Day after the sonorous start, make up From channel promotion to advertising bidding roadshow. A moment