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今天的包装艺术设计已经不再是传统理念中的商品包装了,包装设计已经在多媒体多途径多种媒介的带动下逐渐发展成长,形成新的艺术形式。剪纸艺术有着悠久的历史,是我国国家级非物质文化遗产。中国现代包装设计要发展与创新,就要有自己新颖的设计语言,要尊重并弘扬中国传统文化的独特性,坚持设计作品中属于我们中国传统的视觉文化元素,就例如把中国传统剪纸图形、传统文字和传统色彩融合于国际设计潮流之中。
Today’s packaging art design is no longer the traditional concept of product packaging, packaging design has been in the multi-media multi-channel multi-media led the gradual development and growth, the formation of a new art form. Paper-cut art has a long history, is China’s national intangible cultural heritage. To develop and innovate in modern Chinese packaging design, we must have our own novel design language. We should respect and promote the uniqueness of Chinese traditional culture, insist on the visual and cultural elements that belong to our Chinese tradition in the design work. For example, we should combine traditional Chinese paper-cut graphics, Traditional writing and traditional colors are integrated into the international design trends.