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很难想象十几年前,手机这个当时略显奢侈但功能简单的通讯工具,经过信息革命的洗礼,如今,正发展成一个最大的信息用户终端群体。IDC调查数据显示,2011年,全球智能手机出货量为4.9亿部,远超3.9亿台的PC出货量。智能手机在中国的普及,给民众的日常生活带来前所未有的变化。随之而来,公共关系传播策略也面临着新的变革和挑战。
Hard to imagine a dozen years ago, the phone was slightly extravagant but simple function of communication tools, after the baptism of the information revolution, is now evolving into a largest information terminal user groups. IDC survey data show that in 2011, the global smart phone shipments of 490 million units, far surpassing 390 million units of PC shipments. The popularity of smartphones in China has brought unprecedented changes to people’s daily life. As a result, public relations communication strategies are also facing new changes and challenges.