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《国家“十二五”时期文化改革发展规划纲要》指出:推动条件成熟的文化企业上市融资,鼓励已上市公司通过并购重组做大做强。当前,我国报业面临新媒体的挤压,迫切需要打通直接融资通道,为自身的发展和转型提供强有力的保证。
The “Outline of the National Cultural Reform and Development Plan for the Twelfth Five-year Period” of the “State” points out that it is imperative to promote listing and financing of cultural enterprises in mature conditions and encourage listed companies to become bigger and stronger through mergers and acquisitions. At present, the press in our country is facing the squeeze of new media. There is an urgent need to open up direct channels for financing and provide a strong guarantee for its own development and transformation.