一、港口企业也要实施名牌战略随着我国经济体制从社会主义计划经济体制向社会主义市场经济体制的转化,港口企业正逐步成为市场竞争的主体.一方面,国内、国际贸易的蓬勃发展,港口企业在国民经济中的作用显得愈来愈重要,担负着内外贸易装卸运输任务和为腹地经济发展服务的使命,直接成为对外开放的前沿,其质量高低体现着一个城市、一个区域、一个国家的对外形象.另一方面,随着运输市场经济的迅速发展,港口企业之间的竞争也日趋激烈,确立港口企业自身名牌优势已成港口企业经营战略中的首要课题.而且现实已经告诉我们,伴随着我国经济与国际经济的逐步接轨, First, the port enterprises also need to implement the brand strategy With the economic system of our country from the socialist planned economic system to the socialist market economic system, port enterprises are gradually becoming the main body of the market competition.On the one hand, the vigorous development of domestic and international trade, The role of port enterprises in the national economy has become more and more important. With the mission of loading and unloading domestic and foreign trade and serving the hinterland economy, the port enterprises have directly become the frontline for opening up to the outside world. The quality of a port city embodies a city, a region and a country On the other hand, with the rapid development of the transport market economy, the competition between the port enterprises has become fiercer and fiercer and the establishment of the port enterprises’ own brand-name advantages has become the most important issue in the port business management strategies, and the reality has already told us that, With the gradual convergence of our economy and the international economy,