在PC互联网时代,流量意味着一切;而在大数据时代,社交网络和移动互联网的结合,让人们几乎24小时在线,流量不再奇货可居;数据正在取代流量成为互联网的核心武器。对互联网巨头来说,对数据领地的保护已经超越了对流量的渴望。Facebook、亚马逊和谷歌等互联网公司都基于自身海量的用户数据分析,展开了精准广告领域的争夺。如果说,之前的互联网公司只是坐拥数据金矿,而现在它们则踏上了大数据的掘金之路。 In the era of PC Internet, traffic means everything; in the era of big data, the combination of social networks and mobile Internet, so that people are online almost 24 hours, traffic is no longer inhabitable; data is replacing traffic as the core of the Internet weapons. For Internet giants, the protection of data territory has surpassed the thirst for traffic. Internet companies such as Facebook, Amazon and Google have all started scramble for precision advertising based on their massive subscriber data analysis. If the former Internet companies just sit in the data gold mine, and now they are on the road to big data Nuggets.