随着国民经济的发展和社会生活节奏的加快,电视台广播节目的播音工作也趋向现代化发展,这就对播音主持的现场播报能力提出了更高的要求。电视台播音主持需要具备较高的个人语言魅力、专业素养和临场应变能力,才能保证主持节目受到更多观众的喜爱。本文主要对电视台播音主持人现场播报能力进行初步分析,并在此基础上重点探究提升电视台播音主持人现场播报能力的有效措施。 With the development of national economy and the accelerating pace of social life, the broadcast of television programs has also tended to be modernized. This has set a higher demand on the live broadcast capability hosted by broadcasting. TV broadcast host need to have a higher personal language charm, professionalism and adaptability, in order to ensure that host the program by more audiences. This article mainly carries on the preliminary analysis to the TV broadcast host’s live broadcast ability, and on this basis, it emphatically explores the effective measures to enhance the TV broadcast host’s live broadcast ability.