论文部分内容阅读
改革开放的这几十年里,伴随着社会主义市场经济体制的转变,尤其是发展到二十一世纪的今天,随着企业与企业之间,企业与顾客之间交流的增多,企业参加国际性、全国性、行业性和专业性的展览活动也越来越多。企业产品的陈列和展示已成为了一种极为重要的形象识别方式。通过这种方式,企业将自己的产品、技术公诸于世。不仅增进了社会大众对企业的了解,提高了企业的社会知名度和美誉度,而且能在这种面对面的沟通方式中,得到消费者的信息反馈,从而进一步促进公司内部机制的不断完善。因此,有效的传达信息在企业的形象展示设计中显得尤为重要。
In the past few decades of reform and opening up, with the transformation of the socialist market economic system, especially as it develops into the 21st century, with the increase of exchanges between enterprises and enterprises and between enterprises and customers, the enterprises participating in the international There are also more and more exhibitions of sex, nationality, industry and specialty. Enterprise product display and display has become a very important image recognition. In this way, enterprises will make their products and technologies public. It not only enhances the public’s understanding of the enterprise, enhances the company’s social reputation and reputation, but also obtains feedback from consumers in such face-to-face communication to further promote the continuous improvement of the internal mechanism of the company. Therefore, the effective communication of information in the design of the corporate image is particularly important.