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2003年11月8日,《新京报》总编辑程益中在报社成立大会上宣布:《新京报》的目标是,2004年发行量达到50万份,广告额达到3个亿;2005年持平,2006年赢利1个亿;2007年发行量达到150万份,广告额达到20个亿,纯利达到5个亿。 一石激起千层浪,程的豪言壮语一时成为网上热点。本刊记者走访京城诸报,力图拔浪见石,专业分析北京报业市场的现状与未来。这是本刊“中国区域报业市场解剖”系列报道的首篇,下期敬请关注中国另一重量级城市的报业市场变革。
November 8, 2003, “Beijing News” editor in chief Cheng Yizhong newspaper founding conference announced: “Beijing News” goal is that in 2004 the circulation reached 500,000 copies, advertising reached 300 million; unchanged in 2005 , A profit of 1 billion in 2006; 2007 circulation reached 1.5 million copies, advertising reached 20 billion, net profit reached 5 billion. Thousands of waves provoked a wave, Cheng’s rhetoric suddenly become an online hot spot. The reporter visited the capital of the various newspapers, trying to pull wave see stone, professional analysis of the status quo and the future of the Beijing newspaper market. This is the first issue of our series “Anatomy of China’s Newspaper Market” series. Please pay attention to the newspaper market changes in another heavyweight city of China in the next issue.