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在中国广告市场的快速发展过程中,电视广告仍然占据着广告市场的大半江山,电视广告经营适应市场经营的需要也日趋规范和完善,各电视台也不断地尝试着新的经营模式,进一步促成了经营和节目行政管理的分离。云南电视台在2007年3月12日正式挂牌成立华益天籁传媒广告有限责任公司,全面代理云南电视台的广告,这也标志着云南电视台的广告经营步入一个新时期。为此,记者特地采访了华益天籁传媒广告有限责任公司总经理钱迎众先生。
In the rapid development of the advertising market in China, TV advertising still occupies most of the advertising market. The needs of television advertising to adapt to market management have also become increasingly regulated and perfected. Television stations have also continuously tried new business models and further contributed to Separation of business and program administration. Yunnan TV Station was formally established on March 12, 2007 as Huayi Teana Media Advertising Co., Ltd., which fully represented the advertisements of Yunnan TV Station. This also marked the start of a new period in the advertising operation of Yunnan TV Station. To this end, the reporter specifically interviewed Huayi Teana media advertising limited liability company general manager Mr. Qian Yingzhong.