在经济全球化的推动下,跨国经营的企业在国际贸易舞台上越来越活跃,但同时也面临着一个深刻而严峻的问题——文化冲突。本文认为,企业跨国经营中的文化冲突源于种族优越感、风俗习惯及宗教信仰差异、价值观差异、跨文化沟通障碍,而缓解文化冲突的策略则需要识别文化差异、跨文化培训以及人才本土化。 Under the promotion of economic globalization, multinational enterprises are becoming more active in the international trade arena, but they also face a profound and serious problem - cultural conflicts. This paper argues that cultural conflicts in transnational operations originate from ethnic superiority, customs and religious beliefs, differences in values, barriers to intercultural communication, and strategies to mitigate cultural conflicts require the identification of cultural differences, cross-cultural training, and localization of talent .