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去年7月,股市有一事件除了引起股民的关注外,也在新闻圈内流传,那就是“四川电器”发生股权转让,成都商报创办的成都博瑞投资有限责任公司成为其第一大股东。成都商报社下属企业介入证券市场,这在全国报业界尚属首例。 此事昭示着继媒体的稿源与节目大战、发行与广告大战等基本层次的竞争之后,伴随着人们的投资眼光投向媒体,更为实质性的资本运营成为媒体经营改革的新动向。我们是否可以这么认为,
In July last year, there was an incident in the stock market that not only caught the attention of investors, but also circulated in the news circle. That is, the equity transfer took place in Sichuan Electric Appliance Co., Ltd. Chengdu Borui Investment Co., Ltd., founded by Chengdu Commercial Daily, became its largest shareholder. Chengdu Business Daily subordinate enterprises involved in the securities market, which is the first case in the newspaper industry. This shows that following the media sources and program wars, distribution and advertising wars and other basic levels of competition, with people's investment vision into the media, more substantive capital operation has become a new trend of media management reform. Can we think so,