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企业标识是企业的象征,是企业重要的无形资产,也是成功企业竞争致胜的有效办法之一。本文分析了企业标识的作用,并提出了设计企业标识应遵循的基本原则。
Corporate identity is a symbol of a company and an important intangible asset of an enterprise. It is also one of the effective ways for successful enterprises to compete and win. This article analyzes the role of corporate identity and proposes the basic principles that should be followed in the design of corporate identity.