当前,在企业文化建设上存在浅薄化倾向。一是对企业文化理解上的简单化。把企业文化的内涵外延无限扩大,使企业文化演变成一句时髦的口号和一只包罗万象的“筐”,将企业中存在的一切文化、准文化现象或带有文化色彩的活动都冠以“企业文化”。二是企业文化建设内容上的一般化和形式上的雷同化。缺乏个性,不是从本企业本行业特点出发,而是一味地模仿、照搬照套,脱离了企业的历史和现状。三是企业文化建设目标上的模糊化。缺乏明确目标,缺乏对企业内部建设力量的协调配合,使企业文化建设指向不明,既盲目也难以形成合力。四是企业文化建设活动注重表面化。把单纯的文体、娱乐等活动当成重点,忽视了企业精神、价值观、群体意识的培育,对职工的思维方式、行为方式缺乏积极主动的引导。五是广大职工参与不够。存在“口 At present, there is a shallow tendency in the construction of enterprise culture. First, to simplify the understanding of corporate culture. Extend the connotation of corporate culture unlimited expansion, so that corporate culture evolved into a fashionable slogan and a comprehensive “basket”, the existence of all enterprises in the culture, quasi-cultural phenomenon or with cultural activities are crowned with “business culture”. The second is the general and formal assimilation of the content of corporate culture. Lack of personality, not from the characteristics of the industry-based enterprises, but blindly imitate, copy photos, from the company’s history and status quo. Third, corporate culture building on the obscure. The lack of a clear goal, the lack of coordination of internal building forces, so that the building of enterprise culture point to the unknown, both blind and difficult to form synergies. Fourth, corporate culture construction activities focus on the surface. The simple style, entertainment and other activities as a key point, ignoring the spirit of enterprise, values, group awareness of the staff thinking and behavior of the lack of a proactive approach. Fifth, the general staff participation is not enough. Existence "mouth