企业因市场而存在。时至今日,企业的运营不得不考虑消费者、竞争对手、技术变革、人员素质及行业发展等众多因素的影响。消费者难以捉摸、竞争如此激烈、市场变化太快、人员难以管理……种种困扰已成为企业共同的问题。一、把握竞争的方向今天,消费者有了更多的选择,追求的已不仅仅是温饱,而是个人喜好、身份、个性张扬的满足,个性化日益显著,诸如“形象屋”、“主题餐厅”已悄然而至。那种如潮般的感性购买也不复 Enterprises exist because of the market. Up to now, the operation of enterprises has to consider the influence of many factors such as consumers, competitors, technological change, personnel quality and industrial development. Consumers are elusive, the competition is so fierce, the market changes too fast, and the staff is hard to manage ... All kinds of troubles have become a common problem for enterprises. First, to grasp the direction of competition Today, consumers have more choices, the pursuit of more than just food and clothing, but personal preferences, identity, individuality and publicity, personalized increasingly obvious, such as “Theme restaurant ” has quietly arrived. The kind of tidal emotional purchase no longer