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进入21世纪后,随着科技的发展,互联网越发普及,网络媒体风生水起,网络舆论氛围逐步形成。在网络等新媒体的发展之下,宣传思想工作面临极大的挑战。面对新媒体的强大攻势,宣传思想工作应坚持“以科学的理论武装人,以正确的舆论引导人,以高尚的精神塑造人,以优秀的作品鼓舞人”的神圣使命,强化主流舆论,对内以正确舆论引导人,对外树立中国良好形象的神圣职责。
After entering the 21st century, with the development of science and technology, the Internet is becoming more and more popular, the online media is coming and going, and the atmosphere of public opinion on the Internet has gradually taken shape. Under the development of new media such as the Internet, propaganda and ideological work are facing great challenges. In the face of the powerful offensive of new media, publicity and ideological work should uphold the sacred mission of “arm people with scientific theories, guide people with correct public opinions, mold people with noble spirit, and inspire people with outstanding works”, and strengthen the mainstream Public opinion, the sacred duty of guiding people inside with correct public opinion and establishing a good image of China externally.