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进入21世纪以来,我国越来越多的企业管理者感到竞争环境越来越复杂,竞争的对抗性越来越强,“封杀”之举更是日益频繁。我国许多企业在过去几年中采用了一种以高负债形成高投入,以高投入带动高增长的增长战略, 而且这些企业的增长又都是以不相关多样化战略实现的。这样,我国的许多行业都出现了一种低水平的供过于求和严重的过度竞争,这种现象在家电、食品、饮料等行业表现最为典型。在行业结构普遍恶化的情况下,许多企业为了平衡经营风险,也只好跟着进行更大程度的不相关多样化,从而形成了一个恶性的循环。目前,我国的大多数行业由于进入过多而出现恶性竞争,爆发了许多的“行业大战”,“封杀”之声不觉于耳。
Since the 21st century, more and more business managers in our country feel the competitive environment is more and more complex and the confrontation of competition is getting stronger and stronger. The “banning” is more and more frequent. Many Chinese enterprises have adopted in the past few years a growth strategy that uses high indebtedness to form high-input and high-input-led high growth, and the growth of these enterprises is again based on irrelevant diversification strategies. In this way, many industries in our country have experienced a low level of oversupply and severe over-competition. This phenomenon is most typical in the household appliances, food and beverage industries. With the general deterioration of the industry structure, many enterprises have only had to follow a greater degree of irrelevant diversification in order to balance operational risk, thus creating a vicious cycle. At present, most industries in our country have entered vicious competition due to excessive entry, and many “industry wars” have erupted. The voice of “banning” is not heard.