商号,又称为商事名称,是商事经营主体在从商行为时所使用的名称,即商事主体在商事交易中为法律行为时,用以署名或让其代理人使用,与他人进行商事交往的名称。商号作为商事主体的代表符号,不仅可以区分不同商事主体,减少和避免交易中的混乱,而且对维护公平竞争也起着重要的作用 A firm name, also known as a business name, is the name used by a business entity in the conduct of a business, that is, when a business entity is a legal act in a business transaction, it is used to sign off or use its agent to engage in business dealings with others name. As the representative symbol of commercial subject, the firm not only can distinguish between different commercial entities, reduce and avoid the chaos in the transaction, but also play an important role in maintaining fair competition