饭店业网络营销是新世纪的一种全新营销思想与营销模式,发展势头强劲,优点明显。我国饭店业的网络营销还处于起步阶段,存在许多问题,为让网络技术更好地为饭店业营销服务,提出了若干措施。现代化社会已进入信息时代,互联网的冲击已经实质性地波及到了社会的各行各业。饭店业作为旅游业的基础产业,也同样受到了信息网络化对传统营销手段的挑战。网络化的营销方式与饭店业本身有着天然的耦合关系。符合饭店产品的特 Hotel industry network marketing is a new marketing idea and marketing model in the new century, with strong development momentum and obvious advantages. China’s Internet industry hotel industry is still in its infancy, there are many problems for the network technology to better serve the marketing of the hotel industry, put forward a number of measures. The modern society has entered the information age and the impact of the Internet has been substantially affected by all walks of life in society. As a basic industry of tourism, the hotel industry is equally challenged by the information network to the traditional marketing methods. Networked marketing and hotel industry itself has a natural coupling. Meet the special hotel products