为了提升英语媒体移动客户端的影响力,在运营过程中,应树立内容为王的传播理念,践行差异化战略与个性化战略,促进移动客户端社交化功能的实现,重视提升移动客户端的盈利能力,从而实现英语媒体移动客户端吸引力的持续提升以及覆盖范围的不断拓展。 In order to enhance the influence of the mobile client of English media, we should establish the communication concept of content as the king in the operation process, implement the differentiation strategy and individualization strategy, promote the realization of the mobile client’s socialization function, and enhance the profitability of the mobile client Ability, so as to achieve continuous improvement of the attractiveness of the mobile client of English media and the continuous expansion of coverage.