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据数据显示,中国已经有2.1亿互联网用户,是目前继美国之后第二大互联网市场。目前网站数量超过150万,其中80%网站拥有论坛和博客,社区已经成为中国互联网最主要媒体形式,并且网民使用网络社区的时间越来越长、对网络社区的依赖越来越大,网络社区已经成为继电视、平面后的第三种重要声音。社区的声音,已渐渐成为网络营销不可忽视的重要组成部分,成为厂商营销的起点,成为用户购买的决定因素。社区声音的重要性,正是奇酷对社区营销研究的源动力。
According to the data, China already has 210 million Internet users and is now the second largest Internet market after the United States. At present, there are more than 1.5 million websites, of which 80% have forums and blogs. Communities have become the most important media form of the Internet in China. Internet users have been using online communities for an extended period of time and have become increasingly dependent on online communities. Has become the third important voice following television. The voice of the community has gradually become an important part of online marketing can not be ignored as a starting point for manufacturers to become the deciding factor for the user to buy. The importance of community voice is exactly the source of the cool marketing research for community.