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2002年8月14日,广告主研究课题组在深圳考察了神舟电脑。之前,了解不多,只有它的一条简单的告之性广告.还有网络上搜到的关于其渠道策略的探讨性文章。后被告之,该材料太陈旧(一年之前),已不属实。之前在北京,也拜会过两三家IT企业.问及神舟电脑,大都不知其详。 那天下午,我们谈了大约两个小时,时间的短暂决定了我们对它还是了解不多,原本不该如此仓促下笔.然,为分销生死结所推动,愿将感悟和所了解到的神舟一吐为快。落笔的今天,8月26日,原本是个平常的日子,但对于神舟电脑来说,是个值得纪念的日子,今天是神舟电脑产品上市一周年。仅以此文作为祝贺！ 2002年上半年家用PC销量排行榜(《计算机世界》主持,8月19日公布)中,联想依然老大,戴尔名列第七,排在第五的就是我们该篇的主角——神舟电脑。在人称IT冬天的时节,神舟电脑凭借其低成本、低价位,成了燃烧利润的纵火者。此举意义之大,在厂家是赢得顾客,在消费者是提早满足需要,在行业内则是撼动已有格局。家用PC新一轮洗牌运动,又见烽烟。 虽说电脑利润的摊薄已是业界一个不争的事实,但是这并不说明没有利润可赚。家用PC和彩电等家用电器相比,还有足够大的市场需求有待满足。谁能把价格做下来?谁能赚取合适的利润?谁能保持持续上升?关键何在?秘笈何在?
August 14, 2002, advertisers research group in Shenzhen inspected the Shenzhou computer. There was not much before, just a simple informative advertisement for it, and a searchable article on the internet about its channel strategy. After the defendant, the material is too old (a year ago), is not true. Before in Beijing, also visited two or three IT companies. Asked Shenzhou computer, most do not know the details. That afternoon, we talked about about two hours, the short time decided we still do not know much about it, should not be so hasty pen .However, to promote the distribution of life and death, is willing to understand and understand the Shenzhou a Spit fast. Today, August 26, was originally a normal day, but for the Shenzhou computer, is a memorable day, today is the first anniversary of the listing of Shenzhou computer products. Only this article as a congratulation! Home PC sales in the first half of 2002 rankings (“Computer World” presided over, released August 19), Lenovo is still the boss, Dell ranked seventh, came in fifth is our protagonist - the Shenzhou computer. In the season called IT winter, Shenzhou computer with its low cost, low price, became arson burning profit. The significance of this move, the manufacturer is to win customers, consumers are meeting the needs ahead of time, in the industry is to shake the existing pattern. A new round of household PC shuffling campaign, see also beacon. Although the dilution of computer profits has become an indisputable fact in the industry, this does not mean that there is no profit to make. Home PC and color TV and other appliances compared to there is still enough market demand to be met. Who can make the price down? Who can make the right profit? Who can keep rising? What is the key? What is the secret?