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2006年3月JWT并购本土最大的促销网络之一上海奥维思,9月并购旭日因赛。持有旭日因赛30%股权,奥维思65%股权,天业广告51%股权,正在计划收购一家北京的体验营销专业公司,正欲收购上海本土最大的消费品公关公司哲基公关。在这个“并购”一词流行的时代,JWT的一系列动作引起业界的广泛注意。并购对于双方的好处究竟在何处?这一风生水起的趋势究竟会为中国的广告行业带来什么?它会成为很多本土广告公司可以考虑的一个发展途径吗?
March 2006 JWT acquisition of one of the largest local marketing network Shanghai Orvis, September mergers and acquisitions the sun due to race. Holding 30% stake in the Rising Sun Race, 65% stake in Orvital and 51% stake in Tianye Advertising, is planning to acquire a Beijing-based experiential marketing specialist and is seeking to acquire ZheJi PR, the largest local consumer product public relations firm in Shanghai. In this era of “M & A” popularity, JWT’s series of actions attracted widespread industry attention. What is the benefit of mergers and acquisitions for both parties? What is the trend of the wind and water will bring to China’s advertising industry what it will become a lot of local advertising companies can consider a development path?