面对日趋激烈的市场竞争,企业要想战胜各路竞争对手,取得卓越的经营业绩,除牢牢恪守以诚待客的竞争法则外,经营者对市场“热”与“冷”的辫证法运筹得好不好,直接制约着企业的生机与活力。在“热”与“冷”的问题上,有的经营者习惯于跟着热点转,什么商品走俏就生产或经销什么,什么服务赚钱就尾随什么,这虽能获得暂时 In the face of increasingly fierce market competition, if a company wants to overcome its competitors and achieve outstanding operating results, in addition to firmly adhering to the competition rules of sincerity and hospitality, the operators are arguing for the “hot” and “cold” markets. The good fortune of the law operation directly restricts the vigor and vitality of the company. On the issue of “hot” and “cold,” some operators are used to following hot spots, what products are sold on the market, what is produced or distributed, and what services are used to make money on what to follow, although this can be granted temporarily.